How to Become a Master of Data-Driven Decision Making
Introduction As a decision maker, you have an important role to play in your organization. After all, it’s your job to keep the gears turning and make sure everyone stays…
Predictive Analytics – an illustrated guide
Introduction Predictive analytics is a tool for predicting future outcomes based on past data. It’s used in business, medicine, sports, and more. In the past decade or so it’s become…
7 Tips For Building A Strong Online Presence
Introduction In today’s online landscape, it’s more important than ever to have a strong online presence. If you want to attract new customers, get more people talking about your brand…
Personalization and Analysis in the Customer Experience
Introduction The customer experience is changing. Companies now have access to a wealth of data that can be used to create better interactions with their customers. Personalization has become an…
An Aside on Resource Efficiency
Introduction We live in a world of finite resources. I don’t mean to scare you, but if you look at the data on climate change, we are quickly reaching a…
A Guide to Measuring & Reporting Sustainability Efforts
Introduction Sustainability is not a destination, but rather a journey. Along the way, there are many opportunities to gather data and measure your progress. Measuring and reporting on sustainability efforts…
How Analytics And Personalization Will Lead To Engagement And New Sources Of Growth For Your Business
Introduction Analytics and personalization are the keys to unlocking growth for your business. E-commerce is a crowded space and competition is fierce, which means you need every advantage you can…
A Practical Guide to Predictive Analytics
Introduction Predictive analytics is a powerful tool, but it can be daunting to the uninitiated. As with any new technology or approach, it’s important to understand what predictive analytics is…
Streamline Operations With Process Automation
Introduction When it comes to digital transformation, your technology team should be at the forefront of the effort. However, this isn’t always easy because many organizations have lots of different…
Why Data Protection Is Vital For Your Business
Introduction If you run your own business, you know that data is the lifeblood of it. With the right information, your company can thrive and grow. Without good data, however,…



