Why You Should Care About the Proper Protection of Your Data
Introduction Data protection is a topic that can be difficult to discuss, but it’s important. We’re all familiar with the term, but do we know what it means? Let’s take…
Ten Cybersecurity Tips for Small Businesses
Introduction Cybersecurity is a hot topic, with recent attacks hitting big companies left and right. At times like these, it’s easy to feel like an attack on your small business…
How Customers Really Respond To Personalized Email
Introduction The allure of personalization is strong, and many brands have been drawn to it. But do people actually prefer personalized emails? And does it really work? In this article,…
How to Become a Master of Data-Driven Decision Making
Introduction As a decision maker, you have an important role to play in your organization. After all, it’s your job to keep the gears turning and make sure everyone stays…
Predictive Analytics – an illustrated guide
Introduction Predictive analytics is a tool for predicting future outcomes based on past data. It’s used in business, medicine, sports, and more. In the past decade or so it’s become…
7 Tips For Building A Strong Online Presence
Introduction In today’s online landscape, it’s more important than ever to have a strong online presence. If you want to attract new customers, get more people talking about your brand…
Personalization and Analysis in the Customer Experience
Introduction The customer experience is changing. Companies now have access to a wealth of data that can be used to create better interactions with their customers. Personalization has become an…
An Aside on Resource Efficiency
Introduction We live in a world of finite resources. I don’t mean to scare you, but if you look at the data on climate change, we are quickly reaching a…
A Guide to Measuring & Reporting Sustainability Efforts
Introduction Sustainability is not a destination, but rather a journey. Along the way, there are many opportunities to gather data and measure your progress. Measuring and reporting on sustainability efforts…
How Analytics And Personalization Will Lead To Engagement And New Sources Of Growth For Your Business
Introduction Analytics and personalization are the keys to unlocking growth for your business. E-commerce is a crowded space and competition is fierce, which means you need every advantage you can…
