Analytics’ Effect on Marketing and Customer Service

Introduction Analytics has been around for decades, but it’s only recently that it’s gained popularity as a way to drive marketing campaigns. Marketers have been using analytics for years to…

Advertising Green: How To Make a Sustainable Brand Succeed – A Free E-Book From Hav

Introduction It’s no secret that the environment is in trouble. We hear about it on the news and see it in the newspapers, but how can you make a difference?…